Filed by The Limited, Inc.
                                         Pursuant to Rule 425 under the
                                         Securities Act of 1933 and deemed
                                         Filed pursuant to Rule 14a-12 under
                                         the Securities Exchange Act of 1934

                                         Subject Company:  Intimate Brands, Inc.
                                         Commission File No. 1-13814

                                         Date: February 6, 2002


     The following information consists of a transcript of a conference call,
which took place on Monday, February 4, 2002, following the announcement of The
Limited Inc.'s exchange offer involving Intimate Brands, Inc.





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                               THE LIMITED, INC.
                           CONFERENCE CALL TRANSCRIPT
                                FEBRUARY 4, 2002
- -------------------------------------------------------------------------------

Thank you and good afternoon everyone. This is Tom Katzenmeyer, Vice President
of Communications and Investor Relations for The Limited, Inc. We appreciate
you joining us this afternoon on such short notice.

     Before I begin, as a matter of formality, I need to remind you that any
forward looking statements that I may make today are subject to the Safe Harbor
Statement found in our SEC filings. This call will be available for replay on
our website, LIMITED.com, or by dialing 1-888-568-0531 followed by the passcode
583.

     As you can see from our Press Release, we have a number of topics to cover
this afternoon. Joining me on this call is Ann Hailey, EVP and Chief Financial
Officer. We will both be available for questions at the conclusion of our
prepared remarks. Amie Preston is also with us this evening.

     I will begin by discussing our preliminary January sales results, and then
Ann will comment on the proposed transaction to recombine The Limited, Inc. and
Intimate Brands.


                                       2



     Please note that the January results that we discuss today are
preliminary. We will report the final sales results as usual this Thursday
morning.

     Estimated sales for the four weeks ended February 2, 2002, were $576.4
million, that's compared to $766.2 million for the five weeks ended February 3,
2001. Remember, January was a five-week month last year.

     Limited, Inc. estimated January comps were up 6% compared to the
comparable four week calendar period ended February 3, 2001.

     Merchandise margins were up significantly to last year.

     January sales and margins were significantly above our expectations. The
last two weeks in December were also strong. As a result, we expect 4th Quarter
earnings per share to be between $.72 and $.74, that's compared to $.55 last
year and the current first call consensus of $.59. Last year's $.55 per share
result excludes a $.01 per share special and non-recurring charge for the
closure of BBW's 9 stores in the UK.

IN OUR APPAREL BRANDS:

o    Estimated sales in for the four weeks in January this year were $232.2
     million that's against $288.2 million for the five weeks last year.

o    Estimated comps for January in apparel were plus 5%.

o    Merchandise margins were up significantly to last year.

o    Apparel inventories ended the month down 15% per square foot at cost.


                                       3



o    Sales in January were above our initial expectations, driven by strong
     results throughout the month. The brands have been very successful with
     clearance activity, and carryover levels are below their targets.

o    Although January results were above our expectation and reflect good early
     reads on Spring merchandise, sales softened somewhat at the end of the
     month and we continue to have a conservative view of the Spring Season. We
     expect apparel inventory to be down mid-single digits for the Spring.

NOW FOR THE INDIVIDUAL BRAND RESULTS BEGINNING WITH EXPRESS:

o    Estimated comps for January were positive 3% against a tough double-digit
     comparison last year, above expectations.

o    Merchandise margins were up to last year.

o    Sales of woven and knit tops were strong in the month.

AT LERNER NEW YORK ......

o    Estimated comps for January were flat.

o    Merchandise margins were up to last year.

o    A $15 embellished "Tee Wow" promotion at the end of the month, combined
     with Direct Mail helped drive transactions.

AT LIMITED STORES ......

o    Estimated comps for January were up 13%, above expectations.


                                       4



o    Merchandise margins were up significantly to last year.

o    January focused on clearance with percentages off redlines throughout the
     month. Woven tops, sweaters and accessories showed significant growth over
     last year.

AT STRUCTURE ......

o    The estimated comps for January were up 13%, above expectations.

o    Merchandise margins were up significantly to last year.

o    Denim continues to show strong growth.

AT INTIMATE BRANDS  ......

o    Estimated sales in January were $341.9 million for the four weeks this
     year, compared to $407.3 million for the five weeks last year.

o    Estimated comparable store sales in January increased 7%.

o    Merchandise margins were up significantly to last year.

o    Inventories were down 3% on a cost per square foot basis.

o    We expect intimate brands to report 4th Quarter earnings per share between
     $.58 and $.60, that's compared to $0.46 per share last year and the
     current first call consensus of $0.49 per share. Last year's $.46 per
     share result excludes the $.01 per share special and non-recurring charge
     for the closure of Bath & Body Works' 9 stores in the UK.

NOW FOR THE INTIMATE BRANDS BUSINESSES ....


                                       5



AT VICTORIA'S SECRET STORES ......

o    Estimated comparable store sales for January were up 11%; better than
     expected.

o    Merchandise margins were up significantly to last year.

o    In January, we saw continued good momentum at Victoria's Secret. The very
     sexy bra and sleepwear continue to show good customer response.

AT VICTORIA'S SECRET DIRECT ......

o    Estimated January sales were flat to last year.

o    Merchandise margins were up to last year.

AT BATH & BODY WORKS ......

o    Estimated January comps were up 1%.

o    The merchandise margins were up significantly to last year.

o    Bath & Body Works change in trend was primarily the result of the
     Clearance Sale, which ran through January 24th, and Direct Mail programs
     during the month.

     Just as we will have a prerecorded call on Thursday morning with more
detailed information on the apparel brands, IBI's prerecorded call with Debbie
Mitchell will also be available on Thursday morning by dialing 1-800-294-4342
followed by the access code for IBI, which is 424. That call will also be
available on their website, INTIMATEBRANDS.com


                                       6



     I'd like to close with some comments about our expectations for 2002, and
then I'll turn it over to Ann.

     With respect to 2002, we expect the economic and retail environment,
particularly in the first half, to be challenging, and therefore will continue
to manage inventories, expenses and capital spending conservatively.

     At Intimate Brands, we expect comparable store sales to be slightly
negative and earnings per share to be basically flat in the 1st Half,
reflecting an expectation that Victoria's Secret Stores will maintain its
recent momentum and that Bath & Body Works will continue to be challenged. For
the year, we expect IBI's 2002 comparable store sales to be flat to up in the
low-single digits and earnings per share to be flat to up in the mid-single
digit percentage range.

     At Limited, Inc., we also expect comparable store sales to be slightly
negative in the 1st half and earnings per share to be basically flat to Spring
2001 earnings per share of $.10, which excludes $.05 per share from Lane Bryant
and a non-operating gain of $.08 per share related to the IPO's of Galyan's and
Alliance Data Systems. In addition to the IBI brand results described above,
the Company anticipates that Express will improve on its disappointing result
in the 1st half of 2001.

     For the year, we expect 2002 comparable store sales to be flat to up in
the low-single digits and earnings per share, excluding special items and


                                       7



Lane Bryant operating income in 2001, to be flat to up in the mid-single digit
percentage range.

     The 2002 expectations discussed above do not include any financial impacts
of the recombination of The Limited, Inc., and Intimate Brands, Inc.

     Now, I'll turn it over to Ann for her comments.

ANN HAILEY

     Thank you, Tom. As you know, this afternoon we announced the commencement
of an exchange offer for all of the publicly held shares of IBI.

     We believe this recombination is important both strategically and
tactically and that all shareholders will benefit.

     First, the recommendation advances our strategy to focus on, and more
importantly, to grow, bigger, better brands. We will be able to develop the
potential of our best brands across merchandise categories and distribution
channels.

     Second, it will provide greater coordination and flexibility in allocating
resources and functional expertise. This will advance the development and use
of talent.


                                       8



     The recombination is essentially a format consolidation, which cleans up
the structure which has evolved to be one company in two forms. The
recombination will eliminate lender and rating agency uncertainties, and we'll
have opportunities to eliminate the duplicate costs of maintaining two separate
public companies.

     Lastly, it will provide IBI shareholders with greater liquidity in
Limited, Inc. stock, which we think could have a positive valuation impact.

     Today, Limited and IBI are essentially one company and are trading as one
stock. This is very different than the situation at the time of the IPO, when
there was a significant valuation discrepancy which drove the decision to IPO
the IBI businesses.

     At the time of the IPO, IBI accounted for 70% of Limited's operating
income, but less than 60% of the valuation. There was a reason to have two
separate entities. Today, IBI represents approximately 90% of operating income
and 95% of the market cap of The Limited. The businesses are essentially one
company.

     As we have focused on the growth of the IBI brands, reduced the number of
apparel brands, and divested non-core assets, we have seen a convergence in the
P/E's and the growth rates of the two businesses. IBI and Limited also share
the same Center support functions, such as Information Technology, Distribution
and Logistics, Real Estate, and Store Design and Construction.


                                       9



     We believe that the IBI shareholders will also benefit from this
transaction. Their ownership interest in IBI will remain approximately the
same, plus they will gain ownership interest in the balance of Limited, Inc.

     Based on today's New York Stock Exchange closing stock prices, the market
is valuing that balance of Limited, Inc. at $ 413 million.

     Within the balance of Limited, Inc. (i.e., the non-IBI assets) there are
essentially three buckets of value as follows:

     o    First, at year-end we will have cash on our Balance Sheet of
          approximately $1.4 billion. Throughout 2001, we were conservative
          with the Balance Sheet, given the political environment and the
          recession. We were clearly in a position to pursue a share
          repurchase, but decided to be conservative and retain our cash.

     o    The second bucket is the ownership and stakes in public companies,
          including Alliance Data Systems, Galyan's Trading Company and
          Charming Shoppes. These are worth about $417 million, or $0.74 per
          share.

     o    And third, we own the apparel brands, which aggregate 2,000 stores
          and over $3.6 billion in annual revenues and have the potential of
          earning upside.

     We think it is very important to reinforce that this format consolidation
with IBI is just one more step in the evolution of our business. Our mission is
to create a family of the world's best fashion brands, to drive sustained
growth of shareholder value.


                                      10



     Since 1995 we have dramatically pared down the portfolio through sales,
spin-offs and store closings. We have also returned value to our shareholders
over the years through share repurchases. We will continue to focus on
improving our franchise value by:

     o    Building stronger brands as we seamlessly move people, expertise and
          resources across the enterprise;

     o    Improving the profitability of the apparel brands;

     o    Identifying and exploiting growth opportunities;

     o    Maintaining our focus on inventory and capital disciplines and our
          expense initiative.

     We continue to remain committed to improving shareholder value in the
future.

     And now before I turn things over to Tom, I'm going to cover just a few of
the mechanical aspects of the recombination.

     First, the exchange ratio is 1.046 shares of Limited for one share of IBI.
That's a 6.1% premium based on today's closing share prices. The exchange offer
requires that approximately 31 million, or about 39% of IBI Class A shares are
tendered, so that when combined with the IBI shares that The Limited already
owns, we would own at least 90% of the total IBI shares outstanding.

     After the successful completion of the exchange offer, we will effect a
"short-form" merger of IBI and Limited. In the merger, the remaining


                                      11



shares of IBI would be converted into the same number of Limited shares at the
same ratio that is paid in the exchange offer.

     The exchange offer commences tomorrow and expires at 5:00 PM, New York
time, on Monday, March 11th.

     Additionally, the exchange offer and the "short-form" merger will be
conditioned upon the approval of a majority of votes cast by the shareholders
of Limited, Inc.

     As for the financial impact, excluding non-cash, largely one-time stock
award-related charges, the impact on EPS is not significant. There are five
things to consider in assessing the impact.

     o    First, the dilution of the additional share issuance, net of the
          benefit of 100% of IBI earnings, is about $.03 dilutive.

     o    Second, there are modest cost savings of about a penny per share from
          the elimination of costs related to maintaining IBI as a separate
          public company.

     o    Third, there is non-cash amortization of intangible assets booked in
          purchase accounting of about a penny per share.

     o    Fourth, there is ongoing non-cash compensation expense for unvested
          stock options that is about $.02 dilutive and reduces rapidly to be
          diminimus by 2004.

     o    And finally, there will be a non-recurring, non-cash one-time expense
          related to the exchange of vested stock options of about $.04.


                                      12



     All of these items would have been about $.09 dilutive to 2001 earnings
per share, but the ongoing impact, excluding non-cash expenses, is $.02
dilutive. It is worth noting that all these calculations assume an $18 share
price at the time of conversion.

     Now, I'm sure you have a few questions, so I'll turn it back over to Tom.

TOM KATZENMEYER

     Thanks Ann and again in the interest of time, we'd like to remind you to
try to limit yourself to one question. I also want to remind everyone that both
Intimate Brands and Limited, Inc., will report January sales this Thursday,
February 7th with releases out first thing in the morning and taped messages as
always. Also on February 28th, it's our expectation that both companies will
have full earnings conference calls that morning. So, if you want to hold your
detailed questions about the quarter until then, that would be appreciated.

     Operator, we are now ready to take some questions.

Q & A SESSION:

Operator:

     Thank you, sir. At this time we would like to begin the Question and
     Answer session of the conference. If you have a question, you may


                                      13



     press *1. You will be announced prior to asking your question. To withdraw
     your question you may press *2. Once again, to ask a question, you may
     press *1. Our first question comes from Jeff Feiner of Lehman Brothers.
     Sir, you may ask your question.

- -------------------------------------------------------------------------------

Question 1: Jeff Feiner- Lehman Brothers

     HI, when you talk of the elimination of costs, have you quantified what
     the annualized cost savings will be from the recombination?

Answer: Ann Hailey - The Limited, Inc.

     We think, as we actually do it and get into detail, I can talk to more
     people about it, we will have a better number. But right now we think it
     is about $5 million--rounds to about a penny a share.

Jeff Feiner:

     Okay, great, thanks.

Ann Hailey:

     You're welcome.


                                      14



     Tom Katzenmeyer: Next question.

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Operator:

     Thank you sir. Our next question comes from Tom Filandro of J. P. Morgan.
     Sir, you may ask your question.

Question 2: Tom Filandro - J.P. Morgan

     Hi, and congratulations. My question is on the recombination position.
     Does this deal preclude you in any way or at all from buying back stock?

Answer: Ann Hailey-The Limited, Inc.

     Well, as you know, we always evaluate our stock position and think about
     what's the right thing to do with it. We are not announcing any share
     repurchase in conjunction with this transaction. We are keeping all our
     options open.

Tom Filandro:

     You're not precluded from this transaction, because of the transaction, to
     announce the buy back at some point in time?

Ann Hailey:

     The answer to that question is: We are not at some point in time.


                                      15



Tom Filandro:

     That's it. Thank you very much.

Tom Katzenmeyer:

     Next question.

- -------------------------------------------------------------------------------

Operator:

     Next question comes from Dana Cohen from the Banc of America Securities.
     You may ask your question.

Question 3:  Dana Cohen-Banc of America Securities

     I think you, Ann, um, you know, you talked about the stocks that the
     reason to do it is, you know, the valuation issue which I think we all
     know, but that's been true for some time. And I guess maybe just from a
     management inside perspective, if you can just give us a sense of why now?

Answer:  Ann Hailey-The Limited, Inc.

     Well, at the time we decided to IPO, we were really in a very different
     position with our company. We were in a different position with the
     apparel brands or the non-IBI portion of our portfolio in terms of all the
     non-core assets and the non-performing assets that we owned and we've
     cleaned that up. I think it was less clear when


                                      16



     we did the transactions if there were going to be so many opportunities
     for growth that crossed the barrier of the 2 separate companies. So you
     know, for instance, using the Victoria's Secret Direct capability to
     extend the e-commerce to our non[sic]-apparel brands, the expertise of
     Mast in sourcing for Victoria's Secret. Uh, those things had become
     increasingly clear over the years and both because we've kind of, we have
     cleaned up the non-IBI assets and because the growth opportunities are
     clearer, we think the time is right. If you look at the PE ratios
     over the past year, they basically, for the most part, traded right on top
     of each other. So we looked at that market data in making this decision as
     well.

Dana Cohen:

     Great, thank you.

Tom Katzenmeyer:

     Thanks, Dana. We're ready for the next question.

- -------------------------------------------------------------------------------

Operator:

     Our next question comes from Maura Byrne of Salomon Smith Barney. You may
     ask your question.

Question 4:  Maura Byrne-Salomon Smith Barney

     Good afternoon, Ann. You mentioned in the press release "the growth
     opportunities". I think one you may have answered in terms


                                       17



     of Dana's cost question on the internet, but what growth opportunities do
     you foresee in the future?

Answer: Ann Hailey-The Limited, Inc.

     Well, I did mention the one on the internet, distribution capabilities,
     and the fulfillment capabilities that Victoria's Secret Direct brings to
     us. We may at some point see opportunities for Express and perhaps for
     other apparel brands to have lingerie, to have personal care products or
     fragrance products develop toward those brands. So, as we look to have
     brands that are large, that stretch the number of categories that can be
     encompassed by those brands, are important. Another idea is the extension
     of more of our apparel expertise into the Victoria's Secret dress/apparel
     business. So, we think that there are some now and there will more in the
     future.

Maura Byrne:

     But, do you foresee new brands being developed?

Ann Hailey:

     I think it is certainly possible, that at some point in time we will have
     new brands to be developed. I can't tell you that we have one on the
     drawing board right now, other than the one you already know about which
     is the Shisheido Joint Venture.

Maura Byrne:

     Thank you.


                                      18



Tom Katzenmeyer:

     Thanks, Maura. Christine, next question.

- -------------------------------------------------------------------------------

Operator:

     Thank you sir. Our next question comes from Robbie Ohmes of Morgan
     Stanley. You may ask your question.

Question 5:  Robbie Ohmes - Morgan Stanley

     Oh, hey Tom and Ann. My one question is: You know, given the strength of
     January I'm a little surprised about the comp guidance that you've given
     for IBI and Limited for uh, for '02. Why, what are you guys seeing that
     makes you think that you're gonna see momentum decline back down to flat
     to negative in the 1st Half? Thanks

Answer: Ann Hailey-The Limited, Inc.

     Well, there are a number of factors that shape our thinking in that
     direction. First, we start with the macro economic environment. Whether
     you look at the Enron situation or a more international perspective like
     what's going on with the international default on the situation in Japan,
     there is nothing I see in the macro economic environment that looks solid
     in terms of driving a recovery broadly.


                                      19



     And, more importantly, [on] a sustained basis. Secondly, since September
     11th, it's a real erratic performance. In fact, sales just dropped off
     some in the last few days in the market. I can't say that after the
     customers come out of the traditional January sale period, we can count on
     that kind of momentum going into the 1st and 2nd Quarter. And finally, we
     had to make our buy decisions 3 to 6 months ago, for the most part. We can
     obviously change them go forward, but we are very constrained in our
     inventory, in our apparel businesses, and that was a deliberate decision
     we took. And that is going to have some impact on our upside in our
     business and I think, you know, the right decision to have made, and I'm
     pleased that we are there in terms of inventory.

Robbie Ohmes:

     Thank you.

Tom Katzenmeyer:

     Thanks, Robbie. Next question please.

- -------------------------------------------------------------------------------

Operator:

     Our next question comes from Todd Slater of Lazard. You may ask your
     question.

Question 6: Todd Slater - Lazard Freres


                                      20



     Hi, thanks. Questions on the combination were pretty much answered. I'm
     just wondering if I can ask you a question on the 2002 guidance?

Tom Katzenmeyer:

         Sure.

Todd Slater:

     And um, Tom, the flat to, if I understand it, for the year, 1st Half, but
     for the year guidance is it flat to up 5% on the earnings line. Is that
     essentially what you're, what you're saying today?

Answer:  Ann Hailey:  The Limited, Inc.

     Flat to up, mid-singles.


Tom Katzenmeyer:

     Yes.

Ann Hailey:

     Both businesses.


                                      21



Todd Slater:

     So if you add the um, the increase we got from your 4th Quarter guidance
     and we throw in that sort of range, if you take a mid point or even a high
     range, do you insinuate that might be a slight decrease maybe flat for the
     increase depending on what numbers you are using for the, you know, versus
     current expectations? I mean there's really, in your minds is there any
     upside from the current expectations that are out there for next year when
     you look at these new numbers?

Ann Hailey:

     I think if there is up side, it is in the 2nd Half and it's way too soon
     to know about it. So I wouldn't predict it. I don't think, you know, I
     think we're um, comfortable, extremely with the guidance from the 1st
     Half. And you know we'll continue to update you on these calls about what
     we are thinking about the 2nd half.

Todd Slater:

     But I mean, it seems like the guidance, depending where, what you're
     looking at, it is almost a little bit lower than where the street is. Is
     that possible or we're just not looking at it the right way for next year?

Ann Hailey

     There are not a lot of numbers out for the street. We haven't given any
     guidance to the street yet. So this would be our first guidance. I


                                      22



     would expect people to be looking at their models and reflecting this
     information go forward.

Todd Slater

     Okay. And your guidance does exclude Lane Bryant, Galyan's, all those
     things?

Ann Hailey:

     Yes it does.

Todd Slater:

     Okay, great, thanks.

Tom Katzenmeyer:

     Thanks, Todd. Next question.

- -------------------------------------------------------------------------------

Operator:

     Our next question comes from Jennifer Black of Wells Fargo. You may ask
     your question.


                                      23



Question 7:  Jennifer Black - Wells Fargo Van Kasper

     Good afternoon. I have a horrible cold. Sorry. Um, I wondered if there
     would be changes to the CEO structure at Intimate Brands? Um, and at The
     Limited? I wonder if you could just speak to those both at the CEO and
     Board level?

Answer:  Ann Hailey-The Limited, Inc.

     Let me talk about the CEO's. Whether it is the CEO's of Intimate Brands or
     the CEO's of the apparel group, there will be no change to the businesses.
     This should be absolutely no distraction. No change to roles. No change to
     responsibilities. No change to operations or functions. No change to
     processees. So it is very much business as usual. The Limited, Inc. Board
     will not be affected by this with respect to the IBI Board and the
     transaction. The members of the IBI Board who are members of Limited, Inc.
     or IBI management and the members of the IBI Board who are um, serve on
     both the IBI and Limited, Inc. Boards will be precluded from providing an
     opinion on this transaction. So we're advised by counsel that the IBI
     Board will form a special committee comprised of the 3 independent
     directors and SEC regulations would call for them to provide a
     recommendation to shareholders within 10 days about this transaction.
     That's what we expect the IBI Board will be doing.

Jennifer Black:

     Thank you.


                                      24



Ann Hailey:

     You're welcome, I hope your cold gets better. It sounds bad.

Tom Katzenmeyer:

     Next question, please.

- -------------------------------------------------------------------------------

Operator:

     Our next question comes from Richard Jaffe of UBS Warburg. You may ask
     your question.

Question 8:  Richard Jaffe- UBS Warburg

     Thanks very much if you could just um, review the um, the savings
     potential once again and some of the dilutive impact of the transaction. I
     missed some of that on the call. Thank you.

Answer: Ann Hailey-The Limited, Inc.

     Okay. Let me just walk through it once again, and for those of you who've
     heard it, please just bear with me. There are 5 things to think about in
     terms of the EPS. So the, these, there will be a dilutive impact of the
     issuance of Limited, Inc. stock for the IBI shares with the ratio of
     1.046. And we estimate that to be about $.03. That will be um, that's
     non-cash. There are um, some cash cost savings of about a penny a share as
     we eliminate the cost of maintaining separate public companies. Then there
     are some amortization of non-


                                      25



     cash charges. First, is the intangible assets that will book in the
     purchase accounting, and that's about a penny a share. And the final 2 are
     compensation expense items related to the conversion of IBI restricted
     shares and options to Limited, Inc. restricted shares and options. The
     ongoing compensation expense related to that, um, is about $.02. There
     will be a non-recurring, one time expense related to the exchange of
     non-vested options which is non-cash of about $.04. So those are the,
     those are the 5 numbers. And that, the compensation is the $.02 that is
     ongoing becomes diminimus by the year 2004. It trails off. In all of those
     compensation charges assumes $18 per share at the time of conversion.

Richard Jaffe:

     Okay. Thank you very much

Tom Katzenmeyer:

     Thanks, Richard. We have time for a couple more here. Next question,
     please.

- -------------------------------------------------------------------------------

Operator:

     Our next question comes from Harold Tubin of Cathay Financial. You may ask
     your question.

Question 9: Howard Tubin-Cathay Financial

     Hi, thanks very much. It says in the Press Release that the offer is going
     to be evaluated by the independent members of the Intimate


                                      26



     Brand Board. Can they say no? Or do you just need them to evaluate it? Can
     you go ahead any way? Or can they actually um, come back and say, "We'd
     like a different offer?"

Answer:  Ann Hailey-The Limited, Inc.

     There are 3 things they can say. They can, you know, it is kind of like
     the stock price is gonna go up, or down or stay the same. They can uh,
     they can recommend for it. They can recommend against it. Or they can take
     no position. And they will file that with the SEC and the information will
     be provided to IBI shareholders. The IBI shareholders will essentially
     make this decision in terms of whether they tender their stock or not. So
     they will have the IBI special committee recommendation to consider. But
     they could, they can tender their shares or not regardless of what that
     recommendation is. I will also say that as we said earlier, the Limited,
     Inc. shareholders have to approve this transaction as well.

Howard Tubin:

     Okay, thanks.

Tom Katzenmeyer:

     Howard, thanks. I think we have time for 2 more.

- -------------------------------------------------------------------------------


                                      27



Operator:

     Our next question comes from Dana Telsey of Bear Stearns. You may ask your
     question.

Question 10: Dana Telsey-Bear Stearns

     Good afternoon. I know you had mentioned about the cost savings of about
     $5 million, basically. Any other head count changes that we should be
     looking for as a result of this? Or any other shared services benefits
     that you'd talked about as separate companies that you'd get as the
     combined company? Whether it is real estate, advertising, anything that
     may be different?

Answer:  Ann Hailey-The Limited, Inc.

     As I said a little while ago, we kept this very um, confidential for
     obvious reasons. So there are a lot more people to and matters to dig
     into. But our best guess is that we are gonna have about $5 million of
     savings. With respect with our efficiency initiative and to services and
     other things, we are going to talk about those on our regular February
     28th Earnings Call.

Dana Telsey:

     Thank you

Tom Katzenmeyer:

Thanks, Dana. Christine, one last question.

- -------------------------------------------------------------------------------


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Operator:

     Thank you sir. Our last question comes from Barbara Wyckoff of Buckingham
     Research Group. You may ask your question.

Question 11: Barbara Wyckoff-Buckingham Research Group

     Hi. The guidance implies that the apparel will not contribute
     significantly different amounts this year. Do you see any major shifts by
     division or will it be pretty much similar to this year? I mean, looking
     at the crystal ball.

Answer:  Ann Hailey-The Limited, Inc.

     We, we need to get through closing our books uh, for the 4th Quarter and
     for the full year before, you know, we've even got final numbers for the
     um, all the businesses. So I think what, the only thing I would mention is
     the same thing we mentioned in our press release is that we do expect
     Express to have a better Spring coming off their disappointing performance
     last Spring.

Barbara Wyckoff:

     Okay, thanks.

Tom Katzenmeyer

     Thanks, Barbara. Christine, can I make a concluding comment?


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Operator:

     Thank you sir.

Tom Katzenmeyer:

     We want to thank everyone for listening in. Again, this call will be
     available for replay from our web site or from the 800 number that is
     listed in this evening's Press Release. Thanks again.


End of Call.


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                           Forward Looking Statements

     This communication contains certain "forward-looking statements" within
the meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995, including, among others, estimates of fiscal
year 2001 and 2002 results. Investors are cautioned that such forward looking
statements are subject to risks and uncertainties, many of which are beyond The
Limited's control. Accordingly, actual results may differ materially from those
expressed or implied in any such forward looking statements. Words such as
"estimate," "project," "plan," "believe," "expect," "anticipate," "intend" and
similar expressions may identify forward-looking statements.

     The following factors, among others, in some cases have affected and in
the future could affect The Limited's (including, Intimate Brands') financial
performance and actual results and could cause actual results for 2001, 2002
and beyond to differ materially from those expressed or implied in any
forward-looking statements included in this press release and related
conference call: changes in consumer spending patterns, consumer preferences
and overall economic conditions; the potential impact of national and
international security concerns on the retail environment; the impact of
competition and pricing; changes in weather patterns; political stability;
postal rate increases and charges; paper and printing costs; risks associated
with the seasonality of the retail industry; risks related to consumer
acceptance of the products sold and the ability to develop new merchandise; the
ability to retain, hire and train key personnel; risks associated with the
possible inability of manufacturers to deliver products in a timely manner;
risks associated with relying on foreign sources of production and availability
of suitable store locations on appropriate terms. In addition, a number of
risks relate to the offer and the merger, including declines in the value of
the consideration offered because the exchange ratio is fixed; the risks and
liabilities associated with The Limited's non-Intimate Brands businesses that
are different from those associated with Intimate Brands' businesses; and the
risk that the anticipated benefits of the transaction will not be achieved.

     Investors should read The Limited's prospectus and proxy statement
relating to the proposed exchange offer and merger and the documents
incorporated therein for a more detailed discussion of these risks and
uncertainties. The Limited is under no obligation and does not intend to update
any of these forward-looking statements, even if experience or future charges
make it clear that any proposed results experienced or implied therein will not
be realized. The Limited is scheduled to report January sales on February 7,
2002 and fourth quarter earnings on February 28, 2002.


                                      31



                             Additional Information

     In connection with the proposed transaction, The Limited, Inc. has filed
an exchange offer prospectus and a proxy statement with the Securities and
Exchange Commission. INVESTORS AND STOCKHOLDERS ARE ADVISED TO READ THESE AND
ALL RELATED DOCUMENTS BECAUSE THEY CONTAIN IMPORTANT INFORMATION. Investors and
stockholders may obtain a free copy of the exchange offer prospectus, the proxy
statement and related documents from the Securities and Exchange Commission's
web site at http://www.sec.gov. Free copies of these documents may also be
obtained from The Limited by directing a request to The Limited, Inc.,
Investors Relations, Three Limited Parkway, Columbus, Ohio 43216, (614)
415-7076.

     The Limited and its directors, executive officers and other members of its
management and employees may be soliciting proxies from its stockholders in
connection with the proposed transaction. Information concerning The Limited's
participants in the solicitation is contained in a filing made by The Limited
with the Securities and Commission pursuant to Rule 14a-12 on February 4, 2000.


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