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                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C.  20549

                              ---------------

                                 FORM 8-K
                      Pursuant to Section 13 or 15(d)
                  of the Securities Exchange Act of 1934

                                May 7, 1998
             Date of Report (Date of earliest event reported)

                             THE LIMITED, INC.
          (Exact name of registrant as specified in its charter)

          Delaware                      1-8344                 31-1029810
(State of other jurisdiction         (Commission              (IRS Employer
     of incorporation)                File no.)            Identification No.)

                                Three Limited Parkway
                                   P.O. Box 16000
                                 Columbus, OH 43230
                                   (614) 479-7000
                      (Address of principal executive offices)






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Item 5.  Other Events

      On May 7, 1998, The Limited, Inc. issued the press release attached as
Exhibit 99.1 hereto.


Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits

(c) Exhibits

     99.1 Press release dated May 7, 1998




                                 SIGNATURE

               Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized.

                                     THE LIMITED, INC.




                                     By: /s/ Kenneth B. Gilman
                                         -----------------------------------
                                         Name: Kenneth B. Gilman
                                         Title: Vice Chairman of the Board
                                                of Directors and Chief
                                                Administrative Officer


May 7, 1998


                               EXHIBIT INDEX


99.1     Press Release dated May 7, 1998


                                                                  EXHIBIT 99.1

                   THE LIMITED, INC. REPORTS APRIL SALES

Columbus, Ohio (May 7, 1998) -- The Limited, Inc. (NYSE/LSE: LTD) reported net
sales of $637.4 million for the four-week period ended May 2, 1998, an
increase of 18%, compared to sales of $540.4 million for the comparable
four-week period ended May 3, 1997.  Sales of $2.008 billion for the thirteen
weeks ended May 2, 1998, increased 10% from sales of $1.830 billion for the
same period last year.

The Company's comparable store sales increased 18% for the four weeks, and 8%
for the thirteen weeks, ended May 2, 1998.

The Company also said that it expects to report 1998 first quarter earnings of
$.09 per diluted share, excluding its previously announced special and
nonrecurring items (which are the sale of its remaining interest in Brylane,
Inc. and severance charges in connection with the closing of five of six Henri
Bendel stores).  The Company expects first quarter earnings per diluted share,
including special and nonrecurring items, to be $.28.  First quarter earnings
will be reported on May 18, 1998.

The Limited, Inc., through Express, Lerner New York, Lane Bryant, Limited
Stores, Structure, Limited Too, Galyan's and Henri Bendel, presently operates
3,684 specialty stores. The Company also owns approximately 83% of Intimate
Brands, Inc. which, through Victoria's Secret Stores and Bath & Body Works
presently operates 1,759 specialty stores and distributes apparel
internationally through the Victoria's Secret Catalogue.  The Company owns
approximately 84% of Abercrombie & Fitch which currently operates 158 stores.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF
1995:  The Company cautions that any forward-looking statements (as such term
is defined in the Private Securities Litigation Reform Act of 1995) contained
in this Release, the Company's Form 10-K or made by management of the Company
involve risks and uncertainties, and are subject to change based on various
important factors.  The following factors, among others, in some cases have
affected and in the future could affect the Company's financial performance
and actual results and could cause actual results to differ materially from
those expressed or implied in any such forward-looking statements: changes in
consumer spending patterns, consumer preferences and overall economic
conditions, the impact of competition and pricing, changes in weather
patterns, political stability, currency and exchange risks and changes in
existing or potential duties, tariffs or quotas, postal rate increases and
charges, paper and printing costs, availability of suitable store locations at
appropriate terms, ability to develop new merchandise and ability to hire and
train associates.

                                   # # #

For further information, please contact:     Rita Trevino Flynn
                                             Vice President
                                             Communications
                                             The Limited, Inc.
                                             614-415-7555