SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                   Under the Securities Exchange Act of 1934
                               (Amendment No. 11)

                           United Retail Group, Inc.
                           -------------------------
                                (Name of Issuer)

                         Common Stock ($.001 Par Value)
                         ------------------------------
                         (Title of Class of Securities)

                                   911380103
                                   ---------
                                 (CUSIP Number)

      Samuel P. Fried, Esq., Senior Vice President and General Counsel,
                              The Limited, Inc.,
     Three Limited Parkway, Columbus, Ohio 43230, Telephone: (614) 415-7199
     ----------------------------------------------------------------------
         (Name, Address and Telephone Number of Person Authorized to
                      Receive Notices and Communications)

                                October 24, 2000
                                ----------------
            (Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of  Sections 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g),  check
the following box. ___.

NOTE:  Schedules filed in paper format shall include a signed original and five
copies of the schedule, including all exhibits.  See Section 240.13d-7(b) for
other parties to whom copies are to be sent.

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).


                                 SCHEDULE 13D
- --------------------------                                  -------------------
CUSIP NO. 911380103                                         PAGE 2 OF 7 PAGES
         -----------------                                  -------------------

- ------------------------------------------------------------------------------
 1    NAME OF REPORTING PERSON
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY).

      Limited Direct Associates, L.P.
      I.R.S. # 31-1251727

- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
                                                                (a) [_]
                                                                (b) [X]
- ------------------------------------------------------------------------------
 3    SEC USE ONLY


- ------------------------------------------------------------------------------
 4    SOURCE OF FUNDS
      AF

- ------------------------------------------------------------------------------
 5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
      TO ITEMS 2(d) OR 2(e) [_]

- ------------------------------------------------------------------------------
 6     CITIZENSHIP OR PLACE OF ORGANIZATION

       Delaware

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     7    0
     NUMBER OF

      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      8    1,600,000

     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     9    0
    REPORTING

      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          10   1,600,000

- ------------------------------------------------------------------------------
11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
      1,600,000
      [_]
- ------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES

- ------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
      12%

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON (See Instructions)
14    PN

- ------------------------------------------------------------------------------

                                       2


                                 SCHEDULE 13D
- --------------------------                                -------------------
CUSIP NO. 911380103                                       PAGE 3 OF 7 PAGES
         -----------------                                -------------------

- ------------------------------------------------------------------------------
 1    NAME OF REPORTING PERSON
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY).

      Limited Direct, Inc.
      I.R.S. # 51-0301511

- ------------------------------------------------------------------------------
 2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
                                                                (a) [_]
                                                                (b) [X]
- ------------------------------------------------------------------------------
 3    SEC USE ONLY


- ------------------------------------------------------------------------------
 4    SOURCE OF FUNDS
      AF

- ------------------------------------------------------------------------------
 5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
      TO ITEMS 2(d) OR 2(e) [_]

- ------------------------------------------------------------------------------
 6    CITIZENSHIP OR PLACE OF ORGANIZATION

        Delaware

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     7    0
     NUMBER OF

      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      8    1,600,000

     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     9    0
    REPORTING

      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          10   1,600,000

- ------------------------------------------------------------------------------
11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
      1,600,000


- ------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
      [_]
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
13    12%

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
14    CO

- ------------------------------------------------------------------------------

                                       3


                                 SCHEDULE 13D

         -----------------                               ----------------------
CUSIP NO.  911380103                                     PAGE 4 OF 7 PAGES
         -----------------                               ----------------------

- ------------------------------------------------------------------------------
 1    NAME OF REPORTING PERSON
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)

      The Limited, Inc.
      I.R.S. # 31-1029810

- ------------------------------------------------------------------------------
 2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
                                                                (a) [_]
                                                                (b) [X]
- ------------------------------------------------------------------------------
 3    SEC USE ONLY


- ------------------------------------------------------------------------------
 4    SOURCE OF FUNDS

- ------------------------------------------------------------------------------
 5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
      TO ITEMS 2(d) OR 2(e) [_]

- ------------------------------------------------------------------------------
 6    CITIZENSHIP OR PLACE OF ORGANIZATION

        Delaware

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     7    0
     NUMBER OF

      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      8    1,600,000

     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     9    0
    REPORTING

      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          10   1,600,000

- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
11    1,600,000


- ------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES

      [_]
- ------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
      12%

- ------------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
      CO

- ------------------------------------------------------------------------------

                                       4



         -----------------                               ----------------------
CUSIP NO.  911380103                                     PAGE 5 OF 7 PAGES
         -----------------                               ------------------

                 AMENDMENT NO. 11 TO STATEMENT ON SCHEDULE 13D
                 ---------------------------------------------

          This Amendment No. 11 to Schedule 13D is being filed on behalf of
     Limited Direct Associates, L.P. ("LDA"), a Delaware limited partnership,
     Limited Direct, Inc., a Delaware corporation and the general partner of
     LDA, and The Limited, Inc., a Delaware corporation and the ultimate parent
     of LDA, in connection with United Retail Group, Inc. Common Stock ("URGI
     Common Stock") held by LDA.  This Amendment No. 11 amends the statement on
     Schedule 13D filed with the Commission by the reporting persons on July 22,
     1993, as amended by Amendments No. 1-10 thereto.  This Amendment No. 11
     amends Items 3 and 6 of Schedule 13D.  Capitalized terms used herein and
     not otherwise defined shall have the same meanings as set forth in
     Amendments No. 4 and 5 to Schedule 13D.

     Item 3. Purpose of Transaction.

          LDA has granted URGI an extension of the original right of first
     refusal with respect to URGI Common Stock owned by LDA.  See Item 6,
     below.

     Item 5. Interest in Securities of the Issuer.

       a.      See Items 11 and 13 of the cover pages attached hereto for the
               aggregate number and percentage of URGI Common Stock beneficially
               owned by the reporting persons.

       b.      See Items 7-10 of the cover pages attached hereto for the number
               of shares of URGI Common Stock of the reporting persons as to
               which the reporting persons have the sole or shared power to vote
               or direct the vote and the sole or shared power to dispose or
               direct the disposition.

     Item 6. Contracts, Arrangements, Understandings or Relationships with
                    Respect to Securities of the Issuer.

          LDA has granted URGI an extension of the original right of first
     refusal with respect to URGI Common Stock owned by LDA.  The right of first
     refusal will expire on October 15, 2001 unless renewed by mutual agreement
     of LDA and URGI.  URGI paid LDA a fee of $1,000 in consideration of the
     extension of the right of first refusal.

                                       5



         -----------------                               ----------------------
CUSIP NO.  911380103                                     PAGE 6 OF 7 PAGES
         -----------------                               ----------------------

     Item 7.  Material to be Filed as Exhibits.

Exhibit                     Description of
Number                      Exhibit
- ------                      -------

10                          Letter dated October 15, 2000 from United Retail
                            Group, Inc. to Limited Direct Associates, L.P.,
                            securing an extension of the right of first refusal
                            from Limited Direct Associates, L.P.

                                       6



- --------------------------                                  -------------------
CUSIP NO. 911380103                                         PAGE 7 OF 7 PAGES
         -----------------                                  -------------------

     Signature.

          After reasonable inquiry and to the best of my knowledge and belief, I
     certify that the information set forth in this statement is true, complete
     and correct.

     Dated: October 24, 2000

                                  LIMITED DIRECT ASSOCIATES, L.P.
                                  By:  LIMITED DIRECT, INC., as
                                       General Partner

                                  By:/s/ Samuel Fried
                                     ------------------
                                     Samuel Fried
                                     Vice President

                                  LIMITED DIRECT, INC.

                                  By:/s/ Samuel Fried
                                     -----------------
                                     Samuel Fried
                                     Vice President

                                  THE LIMITED, INC.

                                  By:/s/ Samuel Fried
                                     ------------------
                                     Samuel Fried
                                     Senior Vice President

                                       7


                                                                      Exhibit 10
                           UNITED RETAIL GROUP, INC.
                            365 West Passaic Street
                      Rochelle Park, New Jersey 07662-6563

                              October 15, 2000



LIMITED DIRECT ASSOCIATES, L.P.
c/o The Limited, Inc.
Three Limited Parkway
Columbus, Ohio 43230
Attention: Kenneth B. Gilman
           Vice Chairman

Dear Sir or Madam,

     We refer to the Right of First Refusal dated September 7, 1999 between you
and us.  This letter is to confirm that the expiration date of such Right of
First Refusal is hereby extended to October 15, 2001.  In consideration of such
extension we enclose a check for $1,000.

     Please sign and return the enclosed copy of this letter to evidence your
agreement with the foregoing and receipt of the above-mentioned check.  Thank
you very much.

                              Very truly yours,

                              UNITED RETAIL GROUP, INC.


                              By: /s/ George Remeta
                                 ------------------------------
                              Name: George Remeta
                              Title: Vice Chairman

cc:  Ken Carroll
     Patrick Hectorne

Agreement and receipt of check acknowledged.


LIMITED DIRECT ASSOCIATES, L.P.

By: LIMITED DIRECT, INC.



By: /s/ Patrick Hectorne
   ---------------------------
Name: Patrick Hectorne
Title: Treasurer

                                       8