UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Notice of Effectiveness
Effectiveness Date:	December 30, 2009 5:30 P.M.

Form:	S-4
CIK: 0000701985 Company Name: LIMITED BRANDS INC File Number: 333-163026
CIK: 0001476456 Company Name: Bath & Body Works Brand Management, Inc. File Number: 333-163026-11
CIK: 0001476455 Company Name: Bath & Body Works, LLC File Number: 333-163026-10
CIK: 0001476454 Company Name: beautyAvenues, Inc. File Number: 333-163026-09
CIK: 0000945676 Company Name: INTIMATE BRANDS INC File Number: 333-163026-08
CIK: 0001476453 Company Name: Limited Brands Direct Fulfillment, Inc. File Number: 333-163026-07
CIK: 0001476452 Company Name: Limited Service Corp File Number: 333-163026-06
CIK: 0001476451 Company Name: Limited Store Planning, Inc. File Number: 333-163026-05
CIK: 0001476450 Company Name: Mast Industries, Inc. File Number: 333-163026-04
CIK: 0001476449 Company Name: Victorias Secret Direct Brand Management, LLC File Number: 333-163026-03
CIK: 0001476448 Company Name: Victorias Secret Stores Brand Management, Inc. File Number: 333-163026-02
CIK: 0001476447 Company Name: Victorias Secret Stores, LLC File Number: 333-163026-01